Celebrating a decade of global expansion that originated in China, TimeVallée took part in the China International Consumer Products Expo in April 2025. This participation allowed TimeVallée to highlight its innovative retail model among watch enthusiasts, collectors, and new customers. The pop-up featured seven prestigious watchmaking brands, presenting a selection of their finest creations and offering visitors educational activities developed in collaboration with the Maisons.

TimeVallée and MSC Cruises announce their third collaboration, taking place aboard MSC World America. The flagship departed for her first sailing from Miami on April 12th 2025, where guests discovered a selection of seven watch Maisons including Baume & Mercier, Cartier, Chopard, Hublot, IWC Schaffhausen, Panerai, and Tag Heuer. Travellers will enjoy a distinctive luxury shopping experience, combining heritage with modern luxury, in an engaging atmosphere while exploring the captivating world of watchmaking.

From April 1st to April 7th 2025, was disclosed the TimeVallée x Ircam amplify booth at Watches and Wonders Geneva – The Lab. In collaboration with Ircam amplify, TimeVallée revealed an unparalleled experience supported by Fondation Haute Horlogerie. Visitors discovered the craftmanship of exceptional timepieces through immersive sound, listened to the stories behind the designs, felt the passion of watchmakers and witnessed the artistry in every detail.